Good marketing strategy begins with good business strategy. Every client consultation begins with an understanding of the client's business, the industry and products being sold, and its current challenges and opportunities.
The direction, implementation, and success of marketing strategy relies on access to accurate, comprehensive data. I work with my clients to tie marketing initiatives and other business activities to concrete ROI and business revenue and profitability, and to benchmark current performance against past spend and results .
In addition to strategic guidance, I help my clients with asset development and strategy execution, including basic design for print materials, digital ad development, copywriting, report assembly, industry-specific data analysis, and more.